We are MAP.
Hello.
MAP is a design & content creation studio dedicated to delivering visually compelling and effective creative solutions for the natural resource industry. We specialize in helping companies map out their communication needs, engage stakeholders, and drive positive impact through strategic content and creative design.
What we do.
We are a small but mighty team bringing 40+ years of experience in advertising, marketing and content marketing. We don't believe in cookie-cutter approaches as each project and client is unique. Instead, we focus on crafting tailored strategies and creative work that directly address the unique, ever evolving challenges specific to the natural resource industry. Start to finish, every project is undertaken with a hands-on approach from each of our founders, ensuring that our solutions are not only impactful but also aligned with the specific needs and goals of each client.
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Big project or small, we believe that a strong, well-crafted map is the essential foundation for any effective, results-driven work. Our approach to strategy is a collaborative one, working closely with each of our clients to fully understand their goals, challenges, and vision. We take the time to dig deep, asking the right questions, so that we can develop a strategy that is not only aligned with each client’s unique needs but also adaptable to the ever-evolving landscape of the natural resource sector. Every strategy we create is built to be impactful, sustainable, and actionable, providing a clear map that drives success and measurable results.
Brand Audit
Competitive Landscape Analysis
Brand Foundations
Brand Profile
Communication Planning
Social Strategy
Pitch Deck Strategy
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Powerful creative – deeply rooted in the strategy developed with each of our clients – has the ability to transform brands, engage audiences, and drive results. Whether we're designing a logo, delivering a digital or social campaign, or developing pitch decks and presentation materials, we focus on creating work that isn’t only about nice aesthetics — it’s about creating work that achieves your unique communication needs.
Art Direction
Design
Branding
Copywriting
Video & Photoshoot Direction
Advertising & Marketing Campaign Development
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As a small, highly efficient team we can pack light, minimizing disruption and making on-site shoots less invasive to your workflow. Be it a comprehensive photo bank to fuel your marketing efforts, a dynamic video to showcase a new project site, compelling pitch deck and presentation materials, we approach every project with flexibility and focus. From the outset, we’ll collaborate closely with you to map out clear timelines, define deliverables, and deliver on budget. Our streamlined process allows us to stay agile while maintaining a high standard of quality and efficiency, so you get exactly what you need—on time and within budget. Whether it's a small, one-off project or an ongoing campaign, we are committed to delivering impactful, results driven content.
Photography
Video
Print
Digital
Social
Our Team is Your Team.
Heather Zelman
Co-Founder, CEO,
Director of Strategy & Client Services
Heather has spent her career working providing account leadership and strategic thinking at award winning agencies across a variety of brands and categories. She has managed complex global and North American brands including Miller Lite, Kraft Heinz, Credit Karma, Athleta, and government-owned corporations like BC Hydro. From the first hello to delivering final assets, her priority is developing strong relationships with her clients in order to understand their needs and finding distinctive ways of bringing brands to life.
Aaron Harowitz
Co-Founder,
Creative Director
Aaron has spent more than 15 years as a Creative Director, both at an award-winning agency, and as chief creative at Walter Craft Caesar, a beverage company that he co-founded. Aaron’s work spans a range of industries, including; CPG, hospitality, fashion, tech, sports, and environmental sustainability. Aaron is a National Post best selling author, a decidedly average golfer, and holds degrees from UBC, and ECUAD.
Warren Zelman
Co-Founder,
Director of Production & Assets
Over the past 15 years, Warren has worked as an award-winning commercial photographer, servicing clients spanning multiple sectors, including and now specializing in the natural resource industry. His unique style of documentary photography results in polished, narrative based imagery that highlights his client’s core messages. Warren’s super strength is his innovative and resourceful thinking - he is not afraid to think outside of the box which most often leads to new and better ways of doing things.
